Activity tagged "journalism"

Posted:

The Verge and Wired lean in to newsletters

Interesting to see two major news outlets — The Verge and Wired — both announce major newsletter strategies nearly simultaneously. I suspect both are motivated by the hope that email will be "stickier" than the (declining) direct traffic to news websites.

"The Verge Launches New Site Features Aimed at Deepening Audience Engagement and Announces New Editorial Newsletters"

"A New Era for WIRED—That Starts With You"

The Verge cites the desire to "deepen[] its direct relationship with readers". Wired writes "The platforms on which outlets like WIRED used to connect with readers, listeners, and viewers are failing in real time", saying they wish to "connect our humans to all of you humans".

Read:
And with the internet eating major broadcasters’ lunch, it’s very likely that the Ellison family paid billions of dollars for a network whose fortunes are headed to the toilet, and whose viewers are headed elsewhere. They have the potential to create a right wing propaganda bullhorn that rivals Fox News; but it’s just as likely their disastrous management turns the network of Walter Cronkite into a sad, historical footnote.
Read:
Earlier this week I met someone new and he asked me what I do for a living, and I said “I’m a writer,” and he said “Oh, what do you write?” This conversation happens often enough, and in virtually the same words, that I recognized right away where we were headed. I told him about Tabs and at that point although my new friend didn’t know it yet, we were already on a greased slide toward the moment where I would say: “…but these days I only write it once or twice a week, because the American news media has been systematically and intentionally destroyed by a handful of billionaires.”